World Red Eye was on hand as the King Of Rap, Jay-Z revealed one of the most iconic images from his new campaign, a intimate glimpse into his book “DECODED” at The Delano this evening. As DJ Irie dropped the track “Big Pimpin” the bottom of the main pool was illuminated to unveil the first page of his thought provoking & highly personal narrative of the culture that shaped his life and art. Taking the saying that stories are bigger than the printed page, Bing, the decision engine from Microsoft Corp., is launching a multiplatform search experience and interactive game to help people decode JAY-Z’s life and lyrics. JAY-Z’s words will be taken a step further, allowing fans to use Bing and decide how to find the very locations that inspired them. Every single page of JAY-Z’s book will be released to the public before the book is in stores, with pages physically placed in different locations related to their specific content , think … mega scavenger hunt. The immersive journey will take players from the projects in the Brooklyn neighborhood where JAY-Z grew up and the London streets where he found inspiration to the building of his empire in Manhattan and beyond.

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